tc

Tadeniawo Collins

— Customer Success

Work

Approach

Toolbox

CUSTOMER SUCCESS MANAGER

Driving retention at A&J Tech Hub

Lagos · 15+ YRS IN

Tadeniawo

(Collins)

he / him

I help companies turn first-time users into lifelong brand advocates.

Customer Success & Communications professional with over 15 years of experience. I specialize in the bridge between brand promise and user reality, ensuring onboarding is frictionless and retention is sustainable.

PORTRAIT · LAGOS, 2026

Content

RETENTION METRIC

Churn reduction.

By refining our onboarding and proactive feedback loops, I improved user adoption and reduced churn risk by streamlining communication.

strategy brief, 10 min read

6+

BOOKS GHOSTWRITTEN

For high-profile executives, capturing their unique voice and vision.

200%

CONVERSION GROWTH

Proven impact on brand visibility and sales across media and PR roles.

150%

BRAND VISIBILITY

Consistent results in scaling market presence and stakeholder engagement.

15+

YEARS EXPERIENCE

Spanning journalism, PR, and technical customer success.

FORMERLY:

Mgbeke Group

·

Upwork Consultant

·

Opera News

·

Luxury Seventy Seven

·

Jaguar Beverages

01 — MY PHILOSOPHY

Customer success is not a department, it's a culture.

Too many businesses view support as a cost center. I see it as the most valuable touchpoint for long-term growth and brand reputation.

When you treat every ticket as an opportunity to listen, you learn how to improve the product before the user even asks.

I.

Communication is the bedrock of retention.

Clear, empathetic communication resolves conflicts and builds trust. Whether it's a press release or a support ticket, the message must be authentic.

II.

Data drives the decision, empathy drives the relationship.

I leverage CRM tools like HubSpot and Zendesk to track trends, but I never lose sight of the human behind the data point.

III.

Adaptability is a strategic asset.

In a fast-paced environment, being able to pivot from executive assistant tasks to customer success strategy is what keeps a business resilient.

02 — SIGNATURE WORK

A&J TECH HUB · ONBOARDING INITIATIVES · '26

Accelerating time-to-value for new users.

LEARN MORE

~5 min

THE CHALLENGE

Optimizing customer onboarding.

New users needed clearer pathways to feature adoption. I established structured workflows to guide them from sign-up to success.

By documenting every interaction in HubSpot, we identified bottlenecks that were preventing users from reaching key value milestones.

THE STRATEGY

Data-driven, multi-channel support.

I implemented a proactive follow-up system that turned passive users into active participants, ensuring our support team remained aligned with SLAs.

Collaboration was key. By gathering cross-functional feedback, we created a loop where support insights directly informed product usage.

THE EXECUTION · PHASES 1–4

PHASE 1

Audit

Analyzing support volume and common user inquiries across all channels.

PHASE 2

Systemize

Standardized CRM logging for 100% data accuracy and reporting visibility.

PHASE 3

Onboard

Designed guidance workflows to ensure new users understood key features immediately.

PHASE 4

Scale

Achieved consistent resolution SLAs and established a foundation for future churn reduction.

"

Tadeniawo brings a professional polish to our customer success operations. His ability to manage both the technical CRM requirements and the human element of support is invaluable.

— Leadership Team, A&J Tech Hub

IMPACT

100%

CRM data accuracy

03 — MY METHODOLOGY

A structured approach to relationship management.

I rely on a systematic process to ensure nothing falls through the cracks, allowing me to provide high-touch support in high-volume environments.

I.

Listen to the user first.

I gather feedback from every channel—tickets, calls, and chat—to identify pain points before they become major escalations.

WEEKLY

30+ tickets

II.

Document everything.

If it isn't in the CRM, it didn't happen. Accurate data is the difference between guessing what the customer needs and knowing.

DAILY

HubSpot/Zendesk

III.

Act with urgency.

SLA compliance isn't just a metric; it's a promise to the customer that their time is respected.

ONGOING

Multi-channel

IV.

Refine the process.

Every resolution provides data on how to prevent the next issue. I constantly iterate on our support strategy.

MONTHLY

Reporting

04 — EXPERIENCE

15 years of diverse communications and success management.

From film PR to executive ghostwriting and technical support, I have built a career on versatility and results.

2025

→ present

A&J Tech Hub

— Customer Success Executive

Focused on multi-channel support, onboarding, and CRM optimization. Driving retention by turning technical hurdles into seamless user experiences.

CRM Management

Churn Prevention

Onboarding

2022

→ 2025

Mgbeke Group

— Ghostwriter & CS Manager

Balanced administrative excellence with client-facing relationship management. Ghostwrote 6+ books for global executives and navigated complex stakeholder needs.

Writing

PR & Strategy

Relationship Mgmt

2021

→ 2024

Upwork Freelance

— Top-Rated Consultant

Delivered high-impact PR and customer success strategies for international clients. Built a portfolio based on repeat business and high satisfaction.

Consulting

SEO Content

Brand Growth

2016

→ 2019

Luxury Seventy Seven

— Head of Marketing & PR

Spearheaded media product launches and press events. Established strong industry relationships and drove significant revenue growth through targeted promotion.

Marketing

Media Relations

Event Planning

05 — KEY OUTCOMES

Numbers reflect the strength of our communication strategies.

I have a track record of applying communication and success tactics to deliver measurable business performance.

150%

Ledrop Nigeria

BRAND VISIBILITY

Drove massive engagement for premium brands using targeted social campaigns.

200%

Ledrop Nigeria

CONVERSION GROWTH

Executed activation strategies that directly impacted bottom-line sales.

70%

Jaguar Beverages

SALES INCREASE

Resulted from promotional activities and strategic email marketing campaigns.

60%

Kisil Entertainment

BRAND AWARENESS

Boosted visibility through signature events and disciplined social media strategy.

06 — SKILLS & CORE COMPETENCIES

A blend of technical, creative, and interpersonal strengths.

These are the pillars of my professional service: CRM proficiency, strategic communication, and team-oriented project management.

CS 01 — CLIENT SUCCESS

Driving customer retention and feature adoption.

A&J Tech Hub · 2026

Managing the full lifecycle for a growing user base. I streamlined the onboarding process to ensure new users reached their primary 'aha' moment faster, significantly reducing time-to-value.

What I focused on: creating clear documentation and proactive touchpoints. What it cost: diligent CRM maintenance. What it saved: significant churn risk by identifying friction points before they escalated into lost accounts.

CS 02 — EXECUTIVE SUPPORT

High-stakes communication and ghostwriting.

Mgbeke Group · 2022-2025

Bridging the gap between executive vision and public voice. I delivered 6+ manuscripts and extensive content strategy for high-profile clients, ensuring every piece of collateral mirrored their unique brand voice perfectly.

I acted as the primary bridge for West African stakeholders, turning complex executive requirements into actionable project plans and high-quality deliverables that resonated with international audiences.

CS 03 — STRATEGIC GROWTH

Marketing and PR execution.

Luxury Seventy Seven · 2016-2019

Managed end-to-end promotion for media products, including securing distribution on major networks. By refining our media relations and event strategies, I turned raw content into profitable, high-visibility releases.

Strategic communication isn't just about output; it's about connecting the right story with the right audience at the right time to move the needle on revenue.

07 — PROFESSIONAL INSIGHTS

Thoughts on customer success, communication, and strategy.

Writing helps me synthesize complex client interactions into repeatable, scalable workflows.

APR '26

Why onboarding is the most critical stage of the customer journey.

8 min

Article

FEB '26

How to align CRM data with human-centric support.

6 min

Note

NOV '25

Ghostwriting: capturing the authentic voice of executives.

10 min

Article

AUG '25

Managing multi-channel support for remote teams.

5 min

Note

MAY '25

The art of conflict resolution in PR.

4 min

Talk

08 — COLLEAGUE PERSPECTIVES

Reflections on working together.

Testimonials from partners and managers who have seen these workflows in action.

"

Tadeniawo has a unique ability to anticipate customer needs before they become tickets. His approach to relationship management is as methodical as it is empathetic.

Project Manager

A&J Tech Hub

"

A meticulous ghostwriter and strategist. He consistently delivers high-quality content that captures exactly what we need to say, exactly how we need to say it.

Executive Client

Mgbeke Group

"

His work on our media campaigns significantly boosted our visibility. He understands how to bridge the gap between creative vision and measurable sales results.

Marketing Lead

Luxury Seventy Seven

09 — LET'S CONNECT

Looking for support with customer success or communications?

I am open to new opportunities in customer success, communications, and PR consulting. Let's discuss how I can help you streamline your operations or elevate your brand's presence.

ELSEWHERE

LinkedIn · /in/tadieniawocollins

Portfolio · Tadeniawo Collins

Consulting · Freelance

© 2026 Tadeniawo Michael Collins

·

Professional Portfolio

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