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— Customer Success
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CUSTOMER SUCCESS MANAGER
Driving retention at A&J Tech Hub
Lagos · 15+ YRS IN
(Collins)
he / him
Customer Success & Communications professional with over 15 years of experience. I specialize in the bridge between brand promise and user reality, ensuring onboarding is frictionless and retention is sustainable.
PORTRAIT · LAGOS, 2026
RETENTION METRIC
By refining our onboarding and proactive feedback loops, I improved user adoption and reduced churn risk by streamlining communication.
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strategy brief, 10 min read
BOOKS GHOSTWRITTEN
For high-profile executives, capturing their unique voice and vision.
CONVERSION GROWTH
Proven impact on brand visibility and sales across media and PR roles.
BRAND VISIBILITY
Consistent results in scaling market presence and stakeholder engagement.
YEARS EXPERIENCE
Spanning journalism, PR, and technical customer success.
FORMERLY:
Mgbeke Group
·
Upwork Consultant
·
Opera News
·
Luxury Seventy Seven
·
Jaguar Beverages
01 — MY PHILOSOPHY
Too many businesses view support as a cost center. I see it as the most valuable touchpoint for long-term growth and brand reputation.
When you treat every ticket as an opportunity to listen, you learn how to improve the product before the user even asks.
I.
Clear, empathetic communication resolves conflicts and builds trust. Whether it's a press release or a support ticket, the message must be authentic.
II.
I leverage CRM tools like HubSpot and Zendesk to track trends, but I never lose sight of the human behind the data point.
III.
In a fast-paced environment, being able to pivot from executive assistant tasks to customer success strategy is what keeps a business resilient.
02 — SIGNATURE WORK
A&J TECH HUB · ONBOARDING INITIATIVES · '26
LEARN MORE
~5 min
THE CHALLENGE
New users needed clearer pathways to feature adoption. I established structured workflows to guide them from sign-up to success.
By documenting every interaction in HubSpot, we identified bottlenecks that were preventing users from reaching key value milestones.
THE STRATEGY
I implemented a proactive follow-up system that turned passive users into active participants, ensuring our support team remained aligned with SLAs.
Collaboration was key. By gathering cross-functional feedback, we created a loop where support insights directly informed product usage.
THE EXECUTION · PHASES 1–4
PHASE 1
Analyzing support volume and common user inquiries across all channels.
PHASE 2
Standardized CRM logging for 100% data accuracy and reporting visibility.
PHASE 3
Designed guidance workflows to ensure new users understood key features immediately.
PHASE 4
Achieved consistent resolution SLAs and established a foundation for future churn reduction.
"
Tadeniawo brings a professional polish to our customer success operations. His ability to manage both the technical CRM requirements and the human element of support is invaluable.
— Leadership Team, A&J Tech Hub
IMPACT
CRM data accuracy
03 — MY METHODOLOGY
I rely on a systematic process to ensure nothing falls through the cracks, allowing me to provide high-touch support in high-volume environments.
I.
I gather feedback from every channel—tickets, calls, and chat—to identify pain points before they become major escalations.
WEEKLY
30+ tickets
II.
If it isn't in the CRM, it didn't happen. Accurate data is the difference between guessing what the customer needs and knowing.
DAILY
HubSpot/Zendesk
III.
SLA compliance isn't just a metric; it's a promise to the customer that their time is respected.
ONGOING
Multi-channel
IV.
Every resolution provides data on how to prevent the next issue. I constantly iterate on our support strategy.
MONTHLY
Reporting
04 — EXPERIENCE
From film PR to executive ghostwriting and technical support, I have built a career on versatility and results.
2025
→ present
— Customer Success Executive
Focused on multi-channel support, onboarding, and CRM optimization. Driving retention by turning technical hurdles into seamless user experiences.
CRM Management
Churn Prevention
Onboarding
2022
→ 2025
— Ghostwriter & CS Manager
Balanced administrative excellence with client-facing relationship management. Ghostwrote 6+ books for global executives and navigated complex stakeholder needs.
Writing
PR & Strategy
Relationship Mgmt
2021
→ 2024
— Top-Rated Consultant
Delivered high-impact PR and customer success strategies for international clients. Built a portfolio based on repeat business and high satisfaction.
Consulting
SEO Content
Brand Growth
2016
→ 2019
— Head of Marketing & PR
Spearheaded media product launches and press events. Established strong industry relationships and drove significant revenue growth through targeted promotion.
Marketing
Media Relations
Event Planning
05 — KEY OUTCOMES
I have a track record of applying communication and success tactics to deliver measurable business performance.
Ledrop Nigeria
BRAND VISIBILITY
Drove massive engagement for premium brands using targeted social campaigns.
Ledrop Nigeria
CONVERSION GROWTH
Executed activation strategies that directly impacted bottom-line sales.
Jaguar Beverages
SALES INCREASE
Resulted from promotional activities and strategic email marketing campaigns.
Kisil Entertainment
BRAND AWARENESS
Boosted visibility through signature events and disciplined social media strategy.
06 — SKILLS & CORE COMPETENCIES
These are the pillars of my professional service: CRM proficiency, strategic communication, and team-oriented project management.
CS 01 — CLIENT SUCCESS
A&J Tech Hub · 2026
Managing the full lifecycle for a growing user base. I streamlined the onboarding process to ensure new users reached their primary 'aha' moment faster, significantly reducing time-to-value.
What I focused on: creating clear documentation and proactive touchpoints. What it cost: diligent CRM maintenance. What it saved: significant churn risk by identifying friction points before they escalated into lost accounts.
CS 02 — EXECUTIVE SUPPORT
Mgbeke Group · 2022-2025
Bridging the gap between executive vision and public voice. I delivered 6+ manuscripts and extensive content strategy for high-profile clients, ensuring every piece of collateral mirrored their unique brand voice perfectly.
I acted as the primary bridge for West African stakeholders, turning complex executive requirements into actionable project plans and high-quality deliverables that resonated with international audiences.
CS 03 — STRATEGIC GROWTH
Luxury Seventy Seven · 2016-2019
Managed end-to-end promotion for media products, including securing distribution on major networks. By refining our media relations and event strategies, I turned raw content into profitable, high-visibility releases.
Strategic communication isn't just about output; it's about connecting the right story with the right audience at the right time to move the needle on revenue.
07 — PROFESSIONAL INSIGHTS
Writing helps me synthesize complex client interactions into repeatable, scalable workflows.
APR '26
8 min
Article
FEB '26
6 min
Note
NOV '25
10 min
Article
AUG '25
5 min
Note
MAY '25
4 min
Talk
08 — COLLEAGUE PERSPECTIVES
Testimonials from partners and managers who have seen these workflows in action.
"
Tadeniawo has a unique ability to anticipate customer needs before they become tickets. His approach to relationship management is as methodical as it is empathetic.
Project Manager
A&J Tech Hub
"
A meticulous ghostwriter and strategist. He consistently delivers high-quality content that captures exactly what we need to say, exactly how we need to say it.
Executive Client
Mgbeke Group
"
His work on our media campaigns significantly boosted our visibility. He understands how to bridge the gap between creative vision and measurable sales results.
Marketing Lead
Luxury Seventy Seven
09 — LET'S CONNECT
I am open to new opportunities in customer success, communications, and PR consulting. Let's discuss how I can help you streamline your operations or elevate your brand's presence.
ELSEWHERE
Email · [email protected]
LinkedIn · /in/tadieniawocollins
Portfolio · Tadeniawo Collins
Consulting · Freelance
© 2026 Tadeniawo Michael Collins
·
Professional Portfolio
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